Purple Kale Kitchen Works
sarah messina
Ten years ago, I'm elbow-deep in greens as I mull over names for a new venture I've begun: a new way to teach a new way to cook.
"Kitchenworks" is a start. The word recognizes my love of lasting, no-frills kitchen equipment, as well as a commitment to practical, enduring culinary instruction. I search for a modifier, stumbling upon an alliteration called out by the greens in front of me: "kale Kitchen," "kitchen kale." I tack on “purple” to extend and enforce the rhythm. It is also my favorite color.
I don’t foresee that aligning with a vegetable will project that I don’t cook or eat meat. And I can’t predict that an outlier green will become an unflattering meme for a whole socio-economic class. Simply, I’m tickled at the sound of the words strung together.
I’ll learn that others are, too. And with that, a business is born🌿 #purplekalekitchenworks
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